AMG, the performance brand within Mercedes-Benz Cars, is establishing 175 new AMG Performance Centers worldwide by the end of next year thus offering a more personalized service to customers. A commitment to first-class service quality at every stage in the customer relationship is one of the key elements of the AMG brand promise of “Performance”. This focus on developing an even closer relationship with customers extends to a total of 15 countries. A very special brand experience is also delivered by the AMG Performance Roadshow.
The redesigned sales showrooms of the AMG Performance Centers are characterized by a consistently applied and unique AMG brand identity. High-quality materials, exclusive furnishings and a palette of colours that is repre-sentative of AMG create an exclusive atmosphere for sales discussions. An oversized AMG engine badge serves to remind visitors of the company’s philosophy of “One Man – One Engine”: The assembly of each powerful AMG engine by just one engineer. The individualization options available through the designo programme are also reflected at the AMG Performance Centers in the form of paintwork and leather samples.
The targeted training of AMG Sales and Service experts all over the world through a uniform coaching partner ensures first-class service delivery at every touch-point throughout the customer relationship. A ‘hotline’ to the home of AMG in Affalterbach also guarantees that the high standards of service expected by AMG customers can be met: Every AMG Performance Center can make direct contact with an AMG expert, should they have any questions about the product or specific configuration possibilities.
