On February 9, 2011 Mercedes-Benz has signed a three-year deal for title sponsorship of Russian Fashion Week – the key event in the Russian fashion industry and the largest fashion week in Eastern Europe. Starting this year, Russian Fashion Week has changed its name to Mercedes-Benz Fashion Week Russia. The first fashion week under this brand was held in Moscow from March 31 until April 5 in the Congress-Hall of the World Trade Center.
Russian Fashion Week had been held in Moscow for the last ten years in early April and mid-October. During this period, RFW has discovered dozens of new designers and has presented over sixty international designers to the Russian market. From the very first day, RFW was aimed at supporting and promoting Russian fashion and has increased interest in Russian designers both at home and abroad. The collaboration between RFW and Mercedes-Benz will make it possible to bring the young Russian fashion industry to an even higher level and wider audience.
The Grand Opening was held on the eve of the first show day – March 30, 2011 in Ritz Carlton Hotel and was visited by numerous celebrities, fashion designers, key customers of Mercedes-Benz.
The participants of the week presented Fall-Winter 2011/2012 collections. Mercedes-Benz Fashion Week Russia was opened by the show of Slava Zaitsev Fashion House, among the other participants of the week are Tatiana Parfionova, Julia Nikolaeva, Yegor Zaitsev, Stella Ndombi, St. Bessarion, Oleg Biryukov, Poustovit, Olga Samoschenko, Elena Tsokalenko and many others.
